Differentiate Your Cooperative
A distinctive name for your co-op helps it build an identity on the
Internet that clearly differentiates your co-op from other businesses
and organisations. Because of its values and principles, co-ops
are recognized around the world as ethical businesses and even more now
than in the past.
Build your Brand
First you get people's attention by differentiating your domain.
Then you build on that attention with your special .coopUK.org domain
name and the special way that you treat your members and
customers. Building a brand takes commitment and a values-based
approach - but that comes naturally to a cooperative!
Add Value to Your Web Site
Specialized domain names enhance the value of your domain names by
instantly telling users - in just four letters - that your business is a
member-owned cooperative or credit union. Specialised domain
names such as .gov.uk and .ac.uk, have long provided legitimacy and
credibility to the their web sites. .CoopUK.org uses the same
approach to give users on your site confidence in your co-op.
Increase Traffic to Your Site
Register for memorable product and services-based .coopUK.org names that
will produce more hits when people search for your co-op on the
web. Under .com and .coop, most simple words or phrases have already
been taken - sometimes by businesses that have nothing to do with the
name being held. Under .coop, the vast majority of names are still
available. So be creative and register names that reflect your
Reclaim Your Names
Register for all the domain names your cooperative or credit union needs
for a strong online presence that aren't available in .com or other
domains. Because .coopUK.org is available for use only by UK
co-ops, it gives you a better chance of registering all the memorable,
meaningful names you wanted, but can't get without paying a premium
price to someone holding them in other domains.
Serve your Members and Educate your Staff
Use .coopUK.org for your members-only web site and remind your members
about the value of being a member of their co-op. Your
members-only site can be a great place to provide member news,
governance services such as online voting, discussion groups and other
important information and member services. A .coopUK.org domain
also helps staff remember - every time they send an email and direct
someone to the web site that they are working for a special business.
Build Links with the Global Community
Cooperatives throughout the UK are registering and using .coopUK.org
domain names to create a UK network of cooperatives doing business on
the Internet. Your co-op needs to be part of this community.